Whilst these daily decisions take up time, the research also revealed that financial concerns consistently rank top of the list when it comes to the hardest decisions, including choosing where to buy a house (32 per cent), how to invest your money (25 per cent) and how to spend your hard earned savings (25 per cent).ĭr Peter Brooks, Head of Behavioural Finance at Barclays Plan & Invest says: “With daily decisions eating up so much time, it’s no surprise that we struggle to make the big ones – particularly regarding our money. However, the tables are turned when it comes to special occasions, as women will take a staggering twelve times longer (6 hrs vs 29 minutes) to find the perfect outfit. When it comes to choosing what to wear, women are – on average – two minutes quicker than their male counterparts (18 vs 20 minutes). This choice paralysis doesn’t stop when we’re ready to wind down either – on average it takes around 20 minutes of flicking through channels before deciding what to watch on TV and just under an hour (54 minutes) deliberating what to eat for breakfast, lunch and dinner. The full extent of modern-day decision dilemmas is revealed by the one in five who make to-do lists, but then spend half an hour deciding which item to tackle first. The study, conducted by Barclays Plan & Invest in partnership with researchers at UCL, set out to explore the challenges faced when making decisions and uncovered that, by sweating the small stuff, we don’t leave enough time or energy to tackle life’s more important questions. New research reveals that Brits spend a staggering 148 minutes each day deliberating over everyday decisions - from what to wear or eat, what to watch on TV or how to tackle their to-do list. An expert team at UCL have come together to create some simple rules of thumb to help people make better decisions.Age matters - over 65s were half as likely to find decision making stressful compared to 18-24-year olds (24 per cent vs.
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